Don Ressler has stood out among his peers for offering ideas that have helped to transform the business world in ways few can imagine. His passion for business has seen him work on major projects that have set a background for the achievement of success among many people. Don Ressler has mastered the art of marketing and strategy formulation when it comes to online retailing, a trait that has seen him own and co-own several successful businesses.
The first attempt at business came with several challenges and Don Ressler was not certain whether his idea would grow to become one of the best decisions he ever made. He started his entrepreneurial journey when he launched FitnessHeaven.com on Brandettes. Although his experience in online marketing was not at the best level, he managed to make profits within the first two years. This motivated him and convinced him he would perform better if he tried a different type of business. Therefore, in 2001 he sold the company to raise money for a better idea.
While Don Ressler was negotiating the deal with Intermix Media, he came across an ambitious professional, Adam Goldenberg, who he invited so they could work together in different projects. Adam seemed to have similar ideas like Ressler and they partnered in the formation of Alena Media. Alena was focused on marketing and within three years, they banked millions in revenue.
In 2005, the duo sold Alena Media and decided it was time to get into bigger markets on prnewswire.com. They gathered all the resources needed and in 2008, they established Intelligent Beauty. Intelligent Beauty is an online retail that deals with beauty products. They have skincare and weight-loss products and over the years, the company has remained profitable.
The launch and growth of JustFab
2010 ushered in a new system that saw the duo launch a bigger and better form of business. They established JustFab, a company that specializes in fashion products. JustFab operates through a subscription system and allows members to sign up so they can receive updates on products of their liking.
To accelerate growth, JustFab borrowed $33 in 2011 from Matrix Ventures and the company managed to expand its online and offline infrastructure. Don Ressler went for additional funding from other companies in 2012 and invested in getting to other markets like Germany and Canada. They also invested in the purchase of FabKids in 2013, which operates independently using a similar platform like JustFab.