The Importance of Diversifying Revenue Sources in Business: Lessons from Brazilian Real Estate Giant JHSF

All companies share the goals of growth and continuity. If a company is not achieving any of these two objectives, it is deemed to be a failure and is consequently shut down. On the other hand, to achieve this growth and continuity, companies need to apply a combination of strategy and risk-taking. One company that seems to have found the balance between these two factors is Brazilian real estate developer, JHSF. The developer has on several occasions gone against the industry norms and come out successful. Consequently, the Jose Auriemo Neto-led company is arguably the most imitated in the industry.

In the last two decades, JHSF has surprised many by expanding its operations to include shopping malls, hotels, and even an airport. The company developed its first mall in 1998, long before other real estate companies in Brazil thought of adopting the idea. The venture has been very successful for JHSF and has even encouraged the developer to venture into strategic partnerships with some international brands for the hosting of flagship stores in its malls. The hotels’ venture has equally been successful as the JHSF-owned Fasano group of hotels are known to be among the most luxurious in the South American country. To know more about JHSF click here.

While he has made it look easy, growing JHSF into the R$ 1.2 billion company it is today has not been an easy feat for Jose Auriemo Neto. Fortunately, he possesses the experience and academic qualifications demanded by such a position. He has been with JHSF since 1993 and has worked on different projects while at the company. As far as his academics are concerned, he is a graduate of the Sao Paulo-based, Fundacao Armando Alvares Penteado University.

Jose Auriemo Neto has had some significant successes over the course of his 24-year stay at JHSF. Still fresh at the company, he was involved in the development and launch of a highly successful parking service, dubbed Parkbem. Later, he occupied the lead role in launching the company’s first shopping mall, Shopping Santa Cruz, located in Sao Paulo. His involvement in these two projects also coincided with JHSF launching two new departments.

Batter: https://www.bastter.com/mercado/acao/JHSF.aspx

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