José Henrique Borghi: The Cannes Lions Winner

José Borghi Henrique is the founder of the agency, Mullen Lowe, which was formerly known as Borghi Lowe. He’s among the most advertisers who are influential. José Borghi Henrique formed campaigns that had significant outcomes such as Parmalat Mammals, where children dressed like stuffed animals singing memorable jingles.The advertiser success trajectory began with doubts. He never knew which career path he could follow.

While José Borghi was still in middle school, he was called by his sister to go and watch a Castro Neves Theatre’s performance, so that it could help him in choosing which path to follow. His Website and The performance was a presentation of commercial Vts display awarded in the city based on the French Riviera known as Cannes. After the performance, Borghi had already chosen what he wanted his career to be. He never knew that one day he would win the International Festival of Creativity (Cannes Lions) and learn more about Borghi.

José Borghi was born in Brazil, specifically in Presidente Prudente, which is a municipality (city) in the São Paulo State. He studied at PUC Campinas, where he graduated in advertising. Borghi also went to PUC, where he learned Propaganda. He started his career in 1989 at the Standart Ogilvy agency. The editor stood to surpass other highly-ranked agencies like Léo Burnett, Talent, DM9 / DDB, and FCB, after opening an ad agency known as BorghiErh together with his partner Erh Ray. They started without any funds.

The company was successful, and Lowe bought the agency and came to be Borghi Lowe since Dec. 2006, after splitting the presidency with Ray. The Brazilian advertising agency has grown, gaining access to the international and domestic market. Lately, Mullen group partnered with Lowe and Partners and became Mullen Lowe. Borghi is the co-CEO, together with and André Gomes. Mullen Lowe Brazil was officially born in 2015 after the acquisition and read full article.

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