Fabletics Brings Rivalry To Amazon

Amazon is one of the largest e-commerce retailers in the industry. One of the areas that Amazon is very successful in is fashion. It is in fact successful in 20% of the e-commerce fashion market. However, it is starting to get a rival in the industry. The rival is Fabletics, the e-commerce fashion retailer. One of the ways it is taking on Amazon in the fashion market is that it is a subscription service that offers its customers a free outfit every month based on the clothes that they buy from the company. These clothes are sold at a low price because of the way it is created and sold.

 

Since Fabletics is both a designer and a seller, this gives it more room to bring forth exciting and unique designs. It also cuts down on the cost of the company because there is no distributor or third party. In other words, they are selling their own clothing. They are not selling clothing from another company. This not only allows customers to buy more items within their budget, but also allows them to choose from more unique pieces. Therefore, they could more easily find something that will make them feel good about themselves and unique as well.

 

Another thing about Fabletics is that the company is always looking for gaps in the market to fill. For one thing, it is important for a fashion company to serve as many customers as possible. There are many different styles and tastes. Also, there are people of a multitude of sizes that go beyond the average limit that is in clothing stores. Fabletics has seen this gap and has decided to make Fabletics an all inclusive brand. Now, people who are larger can enjoy some of the same styles that Fabletics offers to people.

 

This is more than enough to rival Amazon. Amazon is definitely going to have to increase the amount of hustle it puts into the fashion industry. Fabletics is bringing everything it has to the industry. However, it not only wants to keep up with the trends, but it also wants to influence the trends in the world. It is also looking for ways it could leave an impact on the market. It has started as supplying women with clothing, but has eventually expanded to include clothing for men. Fabletics is a brand that is making sure it has something to offer for everyone.