One of the most important things to success in a business is for one to know his audience. This is one thing that Lori Senecal has demonstrated. In an interview, she has stated that her marketing strategy is to know her potential clients. This is actually an effective marketing strategy in that it makes it easier for the marketer to speak to the client. With marketing, it is important to know the audience that is targeted. With all of the tools and methods that are available for the marketer, it is actually easy to know the target audience for the business.
According to Adweek, in Lori Senecal’s case, her target audience is business owners who need help with the marketing aspects of business. She knows that a lot of business owners don’t have time to figure out their own marketing. Even those that find a little bit of time to do some marketing are going to have a hard time actually coming up with something that is effective. A good marketing campaign is going to require a lot of attention and focus. Lori, being an advertiser, is able to dedicate all of her attention to the business of her client. This helps her come up with a good marketing campaign for her clients. More details can be found on Inspirery.
One of the best things about advertising is that it can use a lot of creativity for the task. Lori has a lot of fun with her work as an advertiser. She can decide on the tone and the theme of her advertising campaign for her clients. Afterwards, she presents the idea to the client. At the same time, she welcomes input from her client so that her advertising campaign could be adjusted to the client’s desires. After all is said and done, the client has an advertising campaign that is attention grabbing.