EOS-The Future Of Lip Care

Most of us are pretty familiar with the chap sticks that have been around forever. Sure they work, but your choices are rather limited to either original (plain), mint, or cherry. If you want a little more pizzazz, then lucky for you, EOS has been born.

EOS, which stands for Evolution of Smooth is a pastel-colored orb that will bring a smile to your face. They will delight all of your five senses with their colorful shape, decadent flavors and smells, fun-to-hold-orb, and you even hear a satisfying click when you shut them after each use. Celebrities have even caught onto the trend and have been spotted using them.

EOS had a difficult climb to the top, but is making a name for itself. The colorful orbs can be purchased on the shelves of Walmart, Walgreens, and even Target. Eos is currently selling over 1 million units every week and the lip care market is predicted to increase to $2 billion by 2020, thanks to the growing demand for organic and natural products-the specialty of EOS.

Sanjiv Mehra-the co founder and managing partner of the EOS Lip Balm Company, believes that the products used by women should be pleasurable and fun to use, and he has helped create EOS with this in mind. EOS is a unique brand with a unique shape which helps it to stick out from all the other lip care products. Lip balm is a unisex product but EOS has been geared towards the Millennials-women between the ages of 25 to 35. This market is known to be style conscious and EOS is the perfect product for this demographic.

EOS lip balm now has more than 1.8 million followers on Instagram and almost 7 million followers on Facebook. Just one photo of a new EOS flavor can get over 40,000 likes.

http://www.racked.com/2014/10/31/7571165/eos-lip-balm

http://www.ulta.com/brand/eos