The Importance of Diversifying Revenue Sources in Business: Lessons from Brazilian Real Estate Giant JHSF

All companies share the goals of growth and continuity. If a company is not achieving any of these two objectives, it is deemed to be a failure and is consequently shut down. On the other hand, to achieve this growth and continuity, companies need to apply a combination of strategy and risk-taking. One company that seems to have found the balance between these two factors is Brazilian real estate developer, JHSF. The developer has on several occasions gone against the industry norms and come out successful. Consequently, the Jose Auriemo Neto-led company is arguably the most imitated in the industry.

In the last two decades, JHSF has surprised many by expanding its operations to include shopping malls, hotels, and even an airport. The company developed its first mall in 1998, long before other real estate companies in Brazil thought of adopting the idea. The venture has been very successful for JHSF and has even encouraged the developer to venture into strategic partnerships with some international brands for the hosting of flagship stores in its malls. The hotels’ venture has equally been successful as the JHSF-owned Fasano group of hotels are known to be among the most luxurious in the South American country. To know more about JHSF click here.

While he has made it look easy, growing JHSF into the R$ 1.2 billion company it is today has not been an easy feat for Jose Auriemo Neto. Fortunately, he possesses the experience and academic qualifications demanded by such a position. He has been with JHSF since 1993 and has worked on different projects while at the company. As far as his academics are concerned, he is a graduate of the Sao Paulo-based, Fundacao Armando Alvares Penteado University.

Jose Auriemo Neto has had some significant successes over the course of his 24-year stay at JHSF. Still fresh at the company, he was involved in the development and launch of a highly successful parking service, dubbed Parkbem. Later, he occupied the lead role in launching the company’s first shopping mall, Shopping Santa Cruz, located in Sao Paulo. His involvement in these two projects also coincided with JHSF launching two new departments.

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José Auriemo Neto’s outstanding Performance as a JHSG Executive

JHSG Participações S.A. is a well-established Brazilian company that has made significant accomplishments in the high-end real estate industry. The firm’s proficiency is in the construction of luxurious hotels, commercial and residential incorporation, development and maintenance of shopping center, and international airport business. JHSG has been in the industry since 1972, and it is devoted to getting new real estate opportunities. Its business is based on quality, innovation, and the development of sustainable buildings. In the last three decades, the firm has opened offices in Sao Paulo, Manaus, and Salvador. It has also established international divisions in Miami, New York, and Punta del Este (Uruguay). The excellent performance of JHSG made Bovespa name it as a corporate governance leader.

José Auriemo Neto is the CEO of the real estate development business. Under his leadership, the company has managed to develop several high-end residential and commercial buildings in Brazil. He has led JHSG in overseeing the needs of the different brands in public developments, office buildings, and hotels. Neto has significantly contributed to the development of remarkable shopping and retail portfolio for the company. The properties that JHSG currently owns include Ponta Negra in Manaus, Cidade Jardim shopping in Sao Paulo, and Bela Vista in Salvador. It is now establishing more buildings in Sao Paulo since it understands the rapid economic growth rate in the region. Click here to know more.

Auriemo Neto oversaw the first retail business investment that was made by the real estate firm in 2009. JHSG made exclusive partnerships with high-end designers such as Jimmy Choo, Pucci, and Hermes to open shops at the Cidade Jadrim shopping mall. Jose also assisted the firm in making a deal that enabled it to open the first Brazil-based RED Valentino store.

The business executive holds a degree from a Sao Paulo-based institution that is known as Fundação Armando Álvares Penteado (FAAP) University. JHSF offered him his first job in 1993. In 1997, Jose assisted the company in establishing a parking lot management business that was called Parkem. In 1998, the firm allowed him to start the development of Shopping Santa Cruz, which was the first shopping mall that it established.